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Privacy Policy

Effective date: August 24, 2025
Last updated: August 24, 2025
 

This Privacy Policy explains how McArthur Executive Development, (“we,” “us,” or “our”) collects, uses, discloses, and protects information about you when you visit www.mcarthurexecutivedevelopment.com (the “Site”), engage with our content or advertising on third-party platforms (including Facebook/Instagram), or use our services (collectively, the “Services”).

If you do not agree with this Policy, please do not access the Site or use the Services.

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1) Who We Are (Data Controller)

Controller: McArthur Executive Development
Address: 3055 NW Yeon, Portland, Oregon, United States of America, 97210
Email: patrick@mcarthurexecutivedevelopment.com

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2) Information We Collect

a) Information you provide directly

  • Contact details (name, email, phone, company, role)

  • Inquiry and booking information

  • Newsletter/lead-magnet sign-ups

  • Event registrations and survey responses

  • Payment/billing details (processed by our payment provider; we do not store full card numbers)

b) Information collected automatically

  • Device and usage data (IP address, browser, device type, pages viewed, links clicked, time on page)

  • Cookies and similar technologies (pixels, tags, SDKs, local storage). See Cookies & Tracking.

c) Information from third parties

  • Facebook/Instagram and other platforms via Meta Business Tools (e.g., Meta Pixel, Conversions API, Lead Ads)

  • Advertising/analytics partners (e.g., Google Analytics/GA4)

  • CRMs, email service providers, and form tools you use to interact with us

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3) How We Use Your Information (Purposes & Legal Bases)

We use your information to:

  • Provide, operate, and improve the Site and Services

  • Respond to inquiries and provide customer support

  • Send educational content, newsletters, and marketing communications (you can opt out anytime)

  • Personalize content and ads; measure and improve ad performance

  • Conduct analytics, research, and diagnostics

  • Detect, prevent, and address fraud, security, or technical issues

  • Comply with legal obligations

Legal bases (EU/UK): consent, contract performance, legitimate interests (e.g., marketing to business contacts, site security, product improvement), and legal obligation.

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4) Facebook/Instagram & Other Business Tools

We use Meta Business Tools, including Meta Pixel, Conversions API, and Lead Ads forms. These tools may collect or receive information from our Site and elsewhere and use it to provide measurement services, target ads, and improve ad relevance. Data may include page views, conversion events, hashed contact fields (e.g., email/phone) for attribution, and form responses you submit.

  • You can manage ad preferences within Facebook/Instagram and opt-out of interest-based ads via your platform settings.

  • For more information on Meta’s data practices, see Meta’s Privacy Policy and About Ads pages.

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5) Cookies & Tracking Technologies

We (and our partners) use cookies, pixels, and similar technologies to:

  • Run and measure campaigns (e.g., Meta Pixel)

  • Analyze traffic and usage (e.g., Google Analytics/GA4)

  • Personalize content and remember preferences

Your choices: You can manage cookies through our [Cookie Settings] link (if implemented), your browser settings, and via industry opt-outs (e.g., http://optout.aboutads.info and http://www.youronlinechoices.eu). Disabling some cookies may affect Site functionality.

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6) How We Share Information

We may share information with:

  • Vendors/Processors who perform services for us (e.g., hosting, analytics, email, CRM, payment processing)

  • Advertising and analytics partners (e.g., Meta, Google) for measurement and ad targeting as described above

  • Professional advisors (legal, tax, compliance)

  • Authorities or third parties where legally required or to protect rights, safety, and security

  • Business transfers: in connection with a merger, acquisition, financing, or sale of assets

We do not sell your personal information for money. In certain U.S. states, sharing for targeted advertising or cross-context behavioral advertising may be considered a “sale” or “share.” See Your Privacy Rights & Choices.

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7) Your Privacy Rights & Choices

Email & marketing

Cookies & targeted advertising

California (CCPA/CPRA) & certain U.S. State laws

If you are a resident of California (or other states with similar laws), you may have the right to:

  • Know and access categories/specific pieces of personal information we collected

  • Request deletion and correction

  • Opt out of “sale”/“sharing” of personal information (for targeted advertising)

  • Limit the use/disclosure of sensitive personal information (if applicable)

  • Non-discrimination for exercising your rights

To exercise rights or to opt-out of “sale”/“sharing,” use [Do Not Sell or Share My Personal Information] or contact patrick@mcarthurexecutivedevelopment.com. We will verify requests as required by law.

EU/EEA/UK (GDPR)

You may have rights to:

  • Access, rectify, or erase personal data

  • Restrict or object to processing (including direct marketing)

  • Data portability

  • Withdraw consent where processing is based on consent

  • Lodge a complaint with a supervisory authority

Contact patrick@mcarthurexecutivedevelopment.com to exercise your rights.

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8) International Data Transfers

We may transfer, store, and process your information outside your country, including in the United States. Where required, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) for international transfers.

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9) Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, including:

  • Marketing and communications: until you opt out or after [X months/years] of inactivity

  • Contracts/transactions: for the duration of the relationship and for [X years] thereafter for legal/compliance purposes

  • Analytics logs: [X months/years]

We may retain data longer where required by law or to resolve disputes.

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10) Security

We implement reasonable technical and organizational measures to protect personal information. However, no method of transmission or storage is completely secure.

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11) Children’s Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from anyone under 16 (or the age required by local law). If you believe a child has provided us data, contact patrick@mcarthurexecutivedevelopment.com and we will delete it.

 

12) Third-Party Links

Our Site may contain links to third-party websites, services, and platforms. We are not responsible for their privacy practices.

 

13) Facebook Login / App & Data Deletion (if applicable)

If you use Facebook Login or interact with any McArthur Executive Development app integrated with Facebook/Instagram:

  • You can revoke our app’s permissions in your Facebook settings.

  • Data Deletion Instructions: To request deletion of data obtained via Facebook, email patrick@mcarthurexecutivedevelopment.com with the subject “Facebook Data Deletion” and your name, the email tied to your Facebook account, and a description of your request. We will confirm deletion as required by Facebook’s platform policies.

 

14) Changes to This Policy

We may update this Policy from time to time. The “Last updated” date will reflect the latest changes. Material changes will be notified as required by law.

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15) Contact Us

Mcarthur Executive Development
3055 NW Yeon Avenue
Suite 10
Portland, OR 97210
Email: dan@mcathurexecutivedevelopment.com
Phone: 503-397-1663

If you are in the EU/UK and wish to contact a local representative or lodge a complaint with a supervisory authority, please see Section 7.

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